One of the keys to having a business that will allow you to be financially free is having great systems. When I talk with business owners like you I often hear that some things can’t be systematized. Those things are just done by feel. In today’s video I want to talk about 4 things you might think can’t be systematized but in reality, they can. Transcript You know, one of the keys to having a business that will allow you to be … [Read more...]
Strategic Marketing And P&L On Customers And Product Lines
I spend a lot of time watching the world of sales. I find it really interesting how salespeople decide who they’re going to call on. One of the things I often notice is when given a choice salespeople have no idea who they should call on, or whether the people they want to sell products to are profitable or not. It’s usually not the fault of the sales person. Too often management has not given them a path for who and what they should sell. … [Read more...]
Are You Afraid To Stand Out?
Today I’m talking with the introverts in the world. That would include me. When most people meet me, the last thing they think I am is an introvert. If you watch how I behave at the gatherings of large groups of people, you’ll have no problem knowing that I really am an introvert. In fact, when I’m in a large group, I just want to find a corner to read a book. If you’re an introvert does that sound familiar? The question is how can … [Read more...]
Doing The Best You Can
Doing the best you can - your life is better when you live in that world. Let's talk about employees and how we as owners sit in judgment all of the time. Transcript You know, I've come to like and really value the work of Brene Brown. She has some statements that really resonate with me as I've been reading her works, and today I want to talk about a couple of them. The statement we're gonna start with is we're all doing the … [Read more...]
How Making Mistakes Increases Customer Loyalty
No one likes to make mistakes. I would bet the last thing in the world you want to do is make a mistake. At the same time I’ll also bet that you make mistakes. In fact, I would say you probably make mistakes on a fairly regular basis. Today’s video is all about the secrets of mistakes and why they might be the best customer retention tool you’ll ever get. Transcript You know, no one likes to make mistakes, and I would bet the … [Read more...]
What Are The Four Areas Of Profit And Why They’re Important
One of my favorite books is one by Mike Michalowicz. The title is Profit First. The concept is really pretty simple. Pay yourself first and then use what’s left over to run your business. As simple as you think this is, in practice it requires great discipline. There is something that I think can be added to this book that will bring you even more value. And, that’s understanding what profit needs to be used for. I often find owners aren’t … [Read more...]
What’s The Greatest Asset Your Company Has?
I love to ask the following question to business owners, what is the greatest asset your company has? I hear all sorts of answers and sometimes I even get the answer I'm looking for. Sometimes the answer is what I consider correct, but it's just lip service and the person who is saying it doesn't really act like it's true. You see, the biggest asset your company has is your employees, and that's what today's video is about. Today I'm going to … [Read more...]
My Journey To Where I Am Today
There are lots of times people will ask me how he came to have the stuff I know about what it takes for a private business to become economically and personally sustainable. Take a few minutes and I'll tell you some stories about where I came from and how I ended up being totally obsessed with what it takes for a privately held business, especially a blue-collar one, to become economically and personally … [Read more...]
7 Reasons To Love Blue Collar Business
If you read the business press you would think the only business that’s worth anything are those in the tech space. I almost never work with folks in that world. My clients and the people I love working with are those who own blue collar businesses. In today’s video I want to talk about what a blue collar business is and what makes them so special. Transcript If you read the business press, you would think the only business … [Read more...]
Sea Of Red Ink: Managing Profit And Strategic Marketing
I’ve recently been reading Islands of Profits in a Sea of Red Ink by Jonathan Byrnes …. The premise of the book is that we leave tons of profit on the table because we don’t pay attention and focus on what drives profitability from our clients. It’s a pretty complicated book but the simplified version is you need to track the profitability of both your customers and product lines you have. Doing so will allow you to focus on the customers who … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 27
- Next Page »
