I'm really excited about this week's guest, Phil Singleton from Kansas City Web Design. Normally I hate any conversation that has to do with being found online or SEO. I bet that after you listen to today's episode you're going to agree with me that this was a great way to spend about 20 minutes. Phil and I started talking about how to get a well-known person to collaborate with you on a book project. In this case, that well-known person … [Read more...]
5 Reasons You Need To Stop Paying Your Sales People Commissions
One of my more controversial stances is that I believe you should not be paying your salespeople commission. Too often I see business owners like you who think that commissions will motivate your salespeople. The sad fact is that commissions really do nothing but cost you money. Read on and you’ll see my reasons that commissions just don’t make any sense for your sales team. You still have to manage your sales team. … [Read more...]
Are You Interesting?
Don’t you think this is a pretty good question? Here’s another one for you, is your company interesting? If you can’t answer yes to both why would someone want to do business with you? Interesting can mean different, it can mean others want to learn more about you. I believe one of your goals should be to have people want to spend more time with you. That’s the result interesting people get. Too many companies all sound the same. … [Read more...]
The Most Important Secret You Need To Know To Find Unbelievable Leads
A common challenge that all businesses have is finding the right customer who wants to do business with them. I think too often you settle for whoever walks in the door because you’re afraid that a qualified customer will never find your business again. You might believe this because you don’t have a formalized system to create the right type customer when you need them. If you like some tips on how you can overcome this read on. Your first … [Read more...]
The Surprising Secret Behind Customer Pain Points
This post comes from our survey where you asked, “How do you develop products based on customer’s pain points?” But first, we need to understand what pain points are. I’ve often read that it’s not about what positive things your customers are going to get but what sort of pain they can avoid. If your business provides solutions to avoiding pain, you might have a winning story. Getting good things is always fun. At the same time for most of us … [Read more...]
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