Too often I read and hear people start a culture conversation with stupid sayings and items that might be on a wall but they’re never actually said out loud in the company. Instead, I think the first step in creating a business that becomes both personally and economically sustainable is to focus on values. The first step in this process is first to discover what the values of the owner or owners of the business are. I have often seen that … [Read more...]
226 – Brand New Name – Jeremy Miller
In this episode Josh talks with Jeremy Miller from Sticky Branding. Jeremy Miller is a brand strategist and bestselling author. Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that … [Read more...]
Sea Of Red Ink: Managing Profit And Strategic Marketing
I’ve recently been reading Islands of Profits in a Sea of Red Ink by Jonathan Byrnes …. The premise of the book is that we leave tons of profit on the table because we don’t pay attention and focus on what drives profitability from our clients. It’s a pretty complicated book but the simplified version is you need to track the profitability of both your customers and product lines you have. Doing so will allow you to focus on the customers who … [Read more...]
How To Use Values For Setting The Tone In Your Company
I talk about values on a regular basis. It’s something that I believe is the keystone to having a great business. Often, people will ask me why I’m so consumed with values. The answer I give might surprise you and it’s the topic of today’s video. Transcript I talk about values on a regular basis. It's something that I believe is the keystone to having a great business. Often, people will ask me why I'm so consumed with values. The … [Read more...]
Your Story Matters, Tell It To Your Employees
I bet that at some point in your life you were an employee for someone else. I also bet that you may have even wondered why the owner of the company started the company, and what sort of trials and tribulations they had along the way. One of the very first things I do when I start working with a new client is to find out what their story is. Most of the time there's a magnificent story that comes out but it almost always takes more than a … [Read more...]
