I recently was reading a newsletter from my friend Chris Brogan. In the newsletter he talked about the metaphor of making mashed potatoes. He said there has been a change in the market place. That change is no one wants to buy potatoes and mash them, they want the store to provide them with mashed potatoes that just have to be heated and then eaten. What this means in a practical sense is our customers want us to do it for them, DIFY instead … [Read more...]