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Sea Of Red Ink: Managing Profit And Strategic Marketing

November 5, 2019 by JoshPatrick Leave a Comment

I’ve recently been reading Islands of Profits in a Sea of Red Ink by Jonathan Byrnes …. The premise of the book is that we leave tons of profit on the table because we don’t pay attention and focus on what drives profitability from our clients. It’s a pretty complicated book but the simplified version is you need to track the profitability of both your customers and product lines you have. Doing so will allow you to focus on the customers who … [Read more...]

Filed Under: Video Tagged With: Business Values, customer analysis, demographic customer analysis, island profits in a sea of red ink, Jonathan Byrnes, managing profit, profit and loss statement on customers, psychographic customer analysis, strategic marketing, sustainable business

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ABOUT JOSH PATRICK

My main focus in life is helping private business owners create a sustainable business that will last past them. I help create great outcomes using life experiences I’ve had during my almost forty years of running and being around my favorite people, private business owners. I’m a student, an entrepreneur and a curious observer of life. Read More
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