Too often I see marketing treated as an event that happens and not a process. The truth is marketing isn’t really an event, it’s an ongoing thing that needs to be tweaked and continually improved. I want you to be a marketing ninja. that means you’ll need to continually look at what’s working and more importantly what’s not working. When you find something that’s not working in the words of the famous Bob Newhart, STOP IT. I know from first … [Read more...]
247 – 3 Mistakes Business Owners Make When Creating A Marketing Plan – Trish Saemann
In this episode Josh talks with Trish Saemann. They discuss mistakes business owners make when creating a marketing plan. Trish Saemann is a quick-witted, no-nonsense marketing professional who loves to talk business. Between her two companies, Trish is working as a fractional CMO, Marketing Coach, Educator and Entrepreneur and loves connecting with small businesses. In today's episode you will learn about: What are the three … [Read more...]
240 – Boomtime: How To Do Marketing – Bill Bice
In this episode Josh talks with Bill Bice from Boomtime. Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the … [Read more...]
203 – Reconsider Your Human Assets And Marketing Today – Jillian Marina
In this episode Josh talks with Jillian Marina, CEO of Quantus Creative Marketing. They discuss social marketing and the desirability of having a professional handle it for you. Jillian Marina is CEO of Quantus Creative, an internet based marketing company located in Tulsa, Oklahoma with clients spanning nationwide. She has worked with over 100 companies, providing outstanding online marketing services that range from search engine … [Read more...]
202 – How To Master 80/20 Rule And Network Effect – Perry Marshall
In this episode Josh talks with Perry Marshall, Author of 80/20 Sales & Marketing: The Definitive Guide to Working Less and Making More. They talk about the 80/20 rule and the Network Effect. Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid … [Read more...]
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