One of my favorite questions to people like you is what is the problem you solve in your business. Too often I hear answers that are what you do, but not what the problems you solve are. I can’t tell you how frustrating this is for your customers and potential customers. At some point they’re going to want to know how you solve their problem. First, they want to know what are the problems that you solve for them. In this video I’m going to … [Read more...]